I believe in curatorship. When seeking a recommendation, I’ve found it’s best to ask someone I trust personally, as opposed to an algorithm or a critic. To discover places for eating, I consult friends whose taste I respect. Same thing with a movie, or places for traveling, or books, or anything related to exploration and knowledge. I enjoy creating networks of endorsers. So people with a cultivated sense of pleasure can enjoy the taste of others, even for simple things.

I've loved music all my life. The person responsible for this is my brother Adrián, who introduced me to music when I was a child. That turned me into a seeker, spending countless hours exploring new music. One of my hobbies is being a DJ under my a.k.a. SILENCE.

This project is a response to the many requests of friends to share music. I create lists on different platforms and receive pleasure in sharing them. Once i’ve heard that the difference between someone who likes music and a DJ is that the DJ loves to share the music.

I hope you enjoy Project Silence as much as I do.


Some say I am an entrepreneur. I see myself as a person who likes to do stuff.

I've done a great variety of things. With an advertising background, I worked for several years as an Art Director until I entered the entrepreneurial world. Then, I created my first company, Placa Bacteriana, a small advertising creative shop. Then, in the early 2000’s I joined my current company, Uv Latam, a marketing online company based in Chile, Argentina, Panamá, Paraguay and Ecuador.

As an artist I created Proyecto Cartele – showcasing photographs of outdoor signs with unintentional humor. I published 5 books, sold around 250.000 copies, participated in lots of exhibitions and biennials and put together a community of collaborators around the world.

After that I published the following books; Colores en la piel - photographs of the characters and customs of Argentine football; Sin Cortinas, Conversaciones sobre el ser humano digital - an essay about the huge impact of technology on our daily lives; Canchas - a documentary about football amateur soccer fields of the world with the kind of detail that makes them unique. The project was exhibited in many countries, including Suiza and Austria during the 2008 EuroCup.

In the midst of all this, I also created a bunch of other tech companies (Oony, Tril) and was a founding member of Partido de la Red, a political party based on technology. We created a platform to inform, debate and vote on law projects with the idea of taking the voice of the citizens to the congress. A direct democracy attempt.

I currently dedicate my time to Uv Latam as a “Board Member”, to the SECI Organization as a “Board Member and Incubator Responsible” and to my new project Grateful; A payment method for subscriptions based on crypto to pay for gratitude.

Thanks for reading :)